@Dog Slobber YoYo refers to it in social media as #GameMaker. I'm going by that. I don't see why calling it just "Studio" would make sense. Also, I said "I think", which explicits that it's my opinion. And no, I don't have marketing credentials. I think the name "GameMaker" is bad because it implies it's a cookie cutter tool to quickly make pre-defined game styles, meaning you can't make anything different or efficiently coded. A quick look at the catalog of games made with the tool destroys this notion. But that is my opinion of what a person judging it by the name alone would believe. When I go to game development groups and someone asks for engines suggestions, all I see is people recommending Unity3D for 2D games. Why are they doing that? They don't even mention GameMaker. My guess for the reason to why this is is that people think GM is an amateur tool. First impressions count a lot, and the name is the first impression. Every time I can I point out to them that GM is a great, optimized professional tool. @Toque Yes, every engine and plataform that ever existed has mostly bad games. The really good games are always the exceptions. But some plataforms more than others.