Strategies to promote a game without spending money?

[pixeltroid]

What are some ways to promote a game without spending money?

Besides using twitter and social media, that is...

Does anybody have any experience getting indie game enthusiasts to test play or even review GM projects?

 

[GameDevDan]

Try the guide at pixel prospector: http://www.pixelprospector.com/the-marketing-guide-for-game-developers/

The section on contacting the press is particularly helpful.

That said, even using all this info every time I release a game, without a publisher or shed loads of luck it can be hard to break through. You'll need a lot of perseverance.

 

[GM029]

YouTube channel...

Edit nevermind, just read no social media. Maybe go to Indie meetups in your area and network?

 

[pixeltroid]

Try the guide at pixel prospector: http://www.pixelprospector.com/the-marketing-guide-for-game-developers/

The section on contacting the press is particularly helpful.

That said, even using all this info every time I release a game, without a publisher or shed loads of luck it can be hard to break through. You'll need a lot of perseverance.

Thats a great link! Thanks!

 

[NazGhuL]

You'll need a lot of perseverance.

+1
I released a game a few months ago and of all the small 'indie/lowbudget' marketing I learn, I kept just one: Build a better game. More fun. So fun that it will spread like a contagious disease.
Screenshots, appropriate hashtag and small video/demo. But FUN!