Distribution Know Your Market - Game Releases Per Day (Steam / Appstore / Play Store)

Discussion in 'Game Design, Development And Publishing' started by MrTP, Oct 6, 2016.

  1. MrTP

    MrTP Guest

    Dear GameMakers,

    Today I would like to give you a brief overview about the current "Game Releases Per Day" situation on the biggest digital distribution platforms:
    • Steam
    • Apple Appstore
    • Google Play Store
    The reason why I want to show you these numbers is that I want to raise the awareness of game devs how important it has become, to work on the visibility & presentation of their games to shine out of the mass of new releases per day.


    Taking a look at the first eight months of 2016, we can see that during this period 2.915 games got released on Steam (please see http://steamspy.com/year/). In other words this means: 12 new game releases per day.

    To give you a better insight into the increase of Steam releases per day, here are the numbers of the last years:
    • 2015: 2.977 Steam releases overall (approx. 8 releases per day)
    • 2014: 1.777 Steam releases overall (approx. 5 releases per day)
    • 2013: 565 Steam releases overall (approx. 1-2 releases per day)
    • 2012: 381 Steam releases overall (approx. 1 releases per day)

    Taking a look at the Appstore metrics (http://www.pocketgamer.biz/metrics/app-store/submissions/) we can see these monthly submission numbers - only for Game Apps - for the last eight months:
    • 2016-01: 19.265
    • 2016-02: 16.126
    • 2016-03: 20.105
    • 2016-04: 22.642
    • 2016-05: 25.255
    • 2016-06: 27.032
    • 2016-07: 27.848
    • 2016-08: 17.830
    That means that a game dev who is planning to release his/her game in the Appstore, is in competition with approx. 500-800 other new game apps - PER DAY.

    Unfortunately I couldn't find any up-to-date information about the current release ratio in the Google Play Store, so I have to use these numbers from a 2015 article, Mike Rose (talent scout at game developer and publisher tinyBuild) wrote for Gamasutra:

    "Mobile is as tough as ever, being a mature, crowded market. Rose said about 500 games launched every day on iOS in 2014, and 250 a day on Android. "

    My two cents: I don't think that 250 releases per day are still a valid number. I guess that - similar to the Appstore release ratio - we have to deal with 500+ game releases per day in the Google Play Store.

    Attached Files:

    Last edited by a moderator: Oct 6, 2016
  2. 41nd

    41nd Guest

    Wow.. so many people pay that hefty yearly subscription for Apple Store..

    JDSTIGER Guest

    Damn apple, well lets keep in mind most of the apps on mobile are troll / low quality apps by kids.
  4. NicoDT

    NicoDT Member

    Jun 21, 2016
    Very interesting numbers.
    MrTP likes this.
  5. Shut

    Shut Member

    Jun 21, 2016
    Wow, from 1 release per day to about 12 releases per day in just 4 years on Steam.. That's a lot of competition and here I thought it'd be wise to target PC market because of the mobile market being flooded. I guess that it's game dev in general that has been increasing in the recent years. I wonder what the stats will look like in the next few years.
    MrTP likes this.
  6. Toppu

    Toppu Guest

    Daily stats for Google Play apps can be found here: http://www.appbrain.com/stats/number-of-android-apps

    Sep 28: 2,425,071
    Sep 29: 2,427,971
    Sep 30: 2,430,954
    Oct 1: 2,432,742

    Which gives the average rate of newly published apps per day on Google Play somewhere around ~2,500. There is no breakdown between games and other apps, though.
    MrTP likes this.
  7. MrTP

    MrTP Guest

    Thanks, Toppu. Unfortunately it only shows the no. of apps overall while the release numbers above only show the Game Apps that got released in the Appstore over the last months.
  8. MrTP

    MrTP Guest

    Attached Files:

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