Kezarus
Endless Game Maker
Ok, where should I start? I am trying to answer some marketing questions and I have no idea where to start in some of them. I am a programmer and I am planning a release on July and preparing other games to start production.
So, these are the questions:
I know it's kind of big questions, but maybe it's just me being completely cluesless about the matter. If anyone can nudge me in the right direction I would be very happy. =]
Thanks!
Kezarus
So, these are the questions:
- Competitors: ok, I think I can get the same game quality/content and price tag on SteamDB and know against whom I am pooled against. Am I right on that?
- Market Share: What are the size of the market for the specific genre? For example: "when we talk about Turn-Based games in 2018 customers expent $15M" Where can I find this number?
- Customer Acquisition Cost: how much does it cost in marketing to aquire a customer?
- Consumer Behavior: how a customer reacts to products(games) and how can I influence his decision;
- Business Model: ok, that's easy I think. Steam, pay and download model. No freemium or play and pay. I am not that confident on my game to place it as a demo too =/
I know it's kind of big questions, but maybe it's just me being completely cluesless about the matter. If anyone can nudge me in the right direction I would be very happy. =]
Thanks!
Kezarus